The term â€˜marketingâ€™ is a fairly broad one as it can cover everything associated with both developing and selling a product. For those interested in the field, an HND in business can allow you to gain the essential knowledge you require through a modular course.
Some incorrectly assume that marketing simply relates to the promotion of a product or service. However, this is just one strand of a much wider process that an HND course can help highlight. The term â€˜marketingâ€™ applies to anything involved in meeting the needs of one or more customer groups. A straightforward way of summarising this might be to focus on the four â€˜Psâ€™ of marketingMore details: Choosing An Effective HND In Business Degree