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Ryan Bilodeau CoFoundersLab

Posted: Oct 12, 2017 7:08:31 AM Hits: 123

Ryan Bilodeau CoFoundersLab


Ref: UK137047
In an analysis of consumer behavior called “Tightwads and Spendthrifts,” Rick, Cryder, and Loewenstein identify that the level to which people will spend is determined by the psychological “pain” that the spending causes. People will spend, they argue, until it hurts.

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