Rank better, faster on google image search with geotagged Images, and IPTC Exif Data for Local SEO.
What is PHOTO METADATA?
It is descriptive information (keywords) used to describe an image, photograph, chart on a website. It is embedded in the image and only appears in the source code of your website, as a line of (HTML code) known as the alt attribute.
Why is it important?
Images with good metadata stand a much better chance of appearing on search engines image search. A third of all searches performed in Google are for images. By adding it, you can get even more traffic to your site. Website SEO friendly images are more optimized, and the increase in traffic you’ll be getting can really boost your ranking.
Your website will be accessible to all including those with visual impairment:
Visitors with a visual impairment use screen readers to understand what’s on a web page. In this case, the textual description will be read to them. Adding textual description to your images helps all types of users browse your website and enjoy it freely.
What are Geotagged images?
These are images tagged with your keywords and geographical locations for local SEO optimisation. Images are also used to bring in organic traffic via search engine image results.More details: Rank Better Faster On Google Image Search With Geotagged Images